Stanza Flow

NEW MESSAGE

RECIPIENTS:

7–8 FIGURE ECOMMERCE BRANDS

SUBJECT:

RETENTION SYSTEMS THAT FUEL PROFITABLE ECOMMERCE GROWTH

Hey,

You’re probably here because you want your brand to make more money.

That’s what we do.

We send emails for 7–8 figure ecommerce brands that make their customers a little too obsessed with buying from them.

But all I really want is one thing:

I want your customers to budget for your brand every single month.

So far, we’ve done that for 15+ brands and helped generate around $30M in revenue.

If you think you’ve already paid Zuck enough, we should talk.

— Giovanni

P.S. We like Zuckerberg. But I’d bet we can get you a cheaper sale than he can.

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THE RESULTS SPEAK FOR THEMSELVES

$30,000,000+ generated

across 15+ brands

$30,000,000+ generated

across 15+ brands

$30,000,000+ generated

across 15+ brands

Our clients average 41% of their total store revenue from email & SMS.

Here is what that looks like in practice:

Case Studies

Apparel — DTC

MysterShirt

MysterShirt

Email was contributing just 7% of total store revenue.

There was almost no lifecycle infrastructure in place — limited campaigns, basic Shopify automations, and no proper flow strategy.

Built the complete email lifecycle from the ground up, then introduced a consistent campaign strategy.

7% → 35%

Revenue From Email

12% → 22%

Retention Rate

+18%

Average Order Value

Apparel — DTC

MysterShirt

MysterShirt

Email was contributing just 7% of total store revenue.

There was almost no lifecycle infrastructure in place — limited campaigns, basic Shopify automations, and no proper flow strategy.

Built the complete email lifecycle from the ground up, then introduced a consistent campaign strategy.

7% → 35%

Revenue From Email

12% → 22%

Retention Rate

+18%

Average Order Value

Cycling Footwear — DTC

Lake Cycling

Three markets. Three accounts. One disconnected customer journey.

Flows contained incorrect links, inconsistent offers and messaging that didn’t match where customers were in the buying journey. US, UK and EU audiences were also being treated almost identically.

Remapped the entire lifecycle, rebuilt the flows and adapted the strategy across the US, UK and European markets.

9% → 38%

Revenue From Email

+14%

Repeat Purchases

+24%

Average Order Value

Cyclists on a coastal road wearing Lake shoes

Cycling Footwear — DTC

Lake Cycling

Three markets. Three accounts. One disconnected customer journey.

Flows contained incorrect links, inconsistent offers and messaging that didn’t match where customers were in the buying journey. US, UK and EU audiences were also being treated almost identically.

Remapped the entire lifecycle, rebuilt the flows and adapted the strategy across the US, UK and European markets.

9% → 38%

Revenue From Email

+14%

Repeat Purchases

+24%

Average Order Value

Cyclists on a coastal road wearing Lake shoes

Fashion — DTC

Farmers Atelier

We started with zero. Email grew to more than 42% of store revenue.

There was no established email engine generating meaningful revenue or retention for the brand.

Built the retention channel from scratch — flows, campaigns, list growth and launch strategy.

0% → 42%+

Revenue From Email

+36%

Average Order Value

100%

Black Friday Target Reached

Farmers Atelier campaign

Fashion — DTC

Farmers Atelier

We started with zero. Email grew to more than 42% of store revenue.

There was no established email engine generating meaningful revenue or retention for the brand.

Built the retention channel from scratch — flows, campaigns, list growth and launch strategy.

0% → 42%+

Revenue From Email

+36%

Average Order Value

100%

Black Friday Target Reached

Farmers Atelier campaign

Oral Care — DTC

Mr.Fris

There was no real retention system in place.

The brand had no developed welcome lifecycle and email wasn’t operating as a meaningful revenue channel.

Built the lifecycle infrastructure from the ground up and developed email into a core retention channel.

32%

Revenue From Email

+5%

Retention

Built From 0

Email Lifecycle

Customer holding a Mr.Fris whitening kit

Oral Care — DTC

Mr.Fris

There was no real retention system in place.

The brand had no developed welcome lifecycle and email wasn’t operating as a meaningful revenue channel.

Built the lifecycle infrastructure from the ground up and developed email into a core retention channel.

32%

Revenue From Email

+5%

Retention

Built From 0

Email Lifecycle

Customer holding a Mr.Fris whitening kit

Haircare — Retail & Spa

Claudia Di Paolo Hair Wellth Spa

The list was growing, but it wasn’t being used to drive the next purchase.

We rebuilt the retention strategy around customer behavior — using email to educate new customers, cross-sell complementary products, and create demand around new product releases.

Then we accelerated list growth and built dedicated launch and upsell sequences around it.

+142%

List Growth

31%

Revenue From Email

+24%

Repeat Purchase Rate

Claudia Di Paolo product range

Haircare — Retail & Spa

Claudia Di Paolo Hair Wellth Spa

The list was growing, but it wasn’t being used to drive the next purchase.

We rebuilt the retention strategy around customer behavior — using email to educate new customers, cross-sell complementary products, and create demand around new product releases.

Then we accelerated list growth and built dedicated launch and upsell sequences around it.

+142%

List Growth

31%

Revenue From Email

+24%

Repeat Purchase Rate

Claudia Di Paolo product range
MysterShirt

MysterShirt

Email was contributing just 7% of total store revenue.

There was almost no lifecycle infrastructure in place — limited campaigns, basic Shopify automations, and no proper flow strategy.

Built the complete email lifecycle from the ground up, then introduced a consistent campaign strategy.

7% → 35%

Revenue From Email

12% → 22%

Retention Rate

+18%

Average Order Value

Lake Cycling

Three markets. Three accounts. One disconnected customer journey.

Flows contained incorrect links, inconsistent offers and messaging that didn’t match where customers were in the buying journey. US, UK and EU audiences were also being treated almost identically.

Remapped the entire lifecycle, rebuilt the flows and adapted the strategy across the US, UK and European markets.

9% → 38%

Revenue From Email

+14%

Repeat Purchases

+24%

Average Order Value

Cyclists on a coastal road wearing Lake shoes
Farmers Atelier

We started with zero. Email grew to more than 42% of store revenue.

There was no established email engine generating meaningful revenue or retention for the brand.

Built the retention channel from scratch — flows, campaigns, list growth and launch strategy.

0% → 42%+

Revenue From Email

+36%

Average Order Value

100%

Black Friday Target Reached

Farmers Atelier campaign
Mr.Fris

There was no real retention system in place.

The brand had no developed welcome lifecycle and email wasn’t operating as a meaningful revenue channel.

Built the lifecycle infrastructure from the ground up and developed email into a core retention channel.

32%

Revenue From Email

+5%

Retention

Built From 0

Email Lifecycle

Customer holding a Mr.Fris whitening kit
Claudia Di Paolo Hair Wellth Spa

The list was growing, but it wasn’t being used to drive the next purchase.

We rebuilt the retention strategy around customer behavior — using email to educate new customers, cross-sell complementary products, and create demand around new product releases.

Then we accelerated list growth and built dedicated launch and upsell sequences around it.

+142%

List Growth

31%

Revenue From Email

+24%

Repeat Purchase Rate

Claudia Di Paolo product range

You’ll be redirected to our booking page

NEW MESSAGE

RECIPIENTS:

7–8 FIGURE ECOMMERCE BRANDS

SUBJECT:

The only thing better than a new customer

The only thing better than a new customer

The only thing better than a new customer

The only thing better than a new customer

There are really only two ways to grow your brand.

Get more customers.

Or make more from the ones you already have.

I have a personal belief:

The only thing better than a new customer is an old customer.

The people who have already spent money with you.

Some of our brands make +50% of their revenue every month by clicking a few buttons and getting back in front of thousands of customers for pennies on the dollar.

On a platform almost 80% of people check every single day.

You just need to send better emails.

(Or let us do it for you)

PS: You can double check the case studies, but if you’ve read this far, we should probably talk.

You’ll be redirected to our booking page

Why Stanza

Why brands choose Stanza.

Built by brand owners

We have equity in some of the business we run our systems for. We’ve been on your side of the table. We care about revenue, margin and customers coming back.

In house quality

No layers of account managers. You work directly with the people actually thinking about and building your emails.

We care about revenue

Open rates are nice. Revenue is better. Every campaign, flow and test is built around making email a bigger part of your business.

Speed of execution

Good ideas shouldn’t sit in a project manager for three weeks. We test, launch, learn and improve quickly.

Testing over promises

Offers. Angles. Creative. Segments. Subject lines. Flows. We keep finding what makes your customers buy again.

We know e-commerce

We don’t look at email in isolation. We understand paid media, offers, landing pages, retention and the rest of the machine.

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FAQ

Frequently asked questions

Frequently asked questions

Frequently asked questions

Reach out any time. We’re happy to answer anything else before you commit to working together.

How is your agency different?

What services do you offer?

How often will you send campaigns to my list?

What are the costs?

How quickly will I see results?

Do I need to be on Klaviyo?

Ready to turn email into your highest ROI channel?

Book a strategy call and we'll show you where the revenue is hiding in your current lifecycle.